With tons of sites on the web daily, to get noticed, you have to rank on Google and Bing.
But here's the thing: you won't rank on Google or Bing if your website is slow to respond [FACT] or if your web pages are not well-prepared to be indexed properly [FACT] or if your web site is not "crawler-friendly" [FACT].
Moreover, email and social networks play a huge role in this picture.
In fact, at the end of the day: Organic Traffic is king. Why? Because the more organic traffic you get the less money you spend on ads.
Question: Are your web pages prepared to attract a bigger audience? SMARTIT.NINJA can help you to rank higher on Google and Bing search engines.
An SEO strategy is a way toward sorting out a site's substance by subject, which helps web search tools like Google and Bing comprehend a client's aim while looking.
By enhancing a website page around themes, at that point catchphrases inside that subject, you can build your ability according to a web search tool and rank well for long-tail watchwords identified with that point.
Basically, an SEO stragety in 2020 will need to focus on these elements:
- Rank single pages
- Gain authority
- Website Performance
With all these elements on sight, we are ready to dive into this task. Super cool!
On Page / Off Page / Technical SEO Services
1. SEO guidance is key
The picture above is an outline for your Search Engine Optimization efforts that can be mapped out in complete advances.
In order to drive pre-qualified traffic to your site, there are several aspects to evaluate like: Which market segment are you targeting? How many competitor pages are being displayed as search engine results? Are your page texts attractive enough? and so on ...
SEO is not about technical stuff, it's about business.
2. SEO is about business
Marketing isn't about reaching the greatest number of people but reaching the greatest number of people who will actually buy your product
This concept is key to define your SEO strategy. There are no silver bullets, SEO is a constant action and must be a sustentable one. A real case: you want to market a self managed wordpress hosting service.
3. Know your search result numbers
Let's say you search for "web hosting" pattern in Google, you will get 629,000,000 results.
Let's narrow our search to "web hosting wordpress" pattern in Google, you will get 257,000,000 results.
See? let's change it using a business oriented search model, using "managed wordpress hosting" pattern in Google, you will get 37,300,000 results.
Finally, let's suppose you are not targeting an amateur audience, you want to do business with big firms, we can try "fastest wordpress hosting" pattern in Google, you will get 7,570,000 results.
OK, now you got a potential target audience you can work with. In term of efforts, there's a huge difference addressing 7 millons rather than 629 millons in results.
4. Validating your target audience using using Google Adwords
A few people contend that when you get SEO traffic you don't have to utilize AdWords however this is an off-base methodology.
Do you know how to use Google Keyword Planner? is one of the first activities you should do as an entrepreneur. This tool lets you know which keywords will make your buyer persona find your content.
This free tool provides real statistics like how many times a keyword was searched for, allowing you to concentrate your efforts on the quality of keywords and not quantity.
In this current example, we need to verify that the selected keywords have a good number of searchs per month.
This is the number of average monthly searches and competition for the "web hosting" pattern: 10K - 100K [HIGH]
This is the number of average monthly searches and competition for the "web hosting wordpress" pattern: 1K - 10K [HIGH]
This is the number of average monthly searches and competition for the "managed hosting wordpress" pattern: 1K - 10K [HIGH]
And finally, this is the number of average monthly searches and competition for the "fastest wordpress hosting" pattern: 1K - 10K [HIGH]
Good! We have a set of keywords that have a good number of monthly searchs to work with.
An starting SEO action plan must contain - at least - all the points described so far.
5. What is an SEO Audit analysis?
Engine spiders use certain - and very specific - elements to index a given page more effectively.
These elements may vary from certain HTML tags in your pages to web server features like serving content through secure connections and ranking sites based on their response times.
Some of these elements are: the use of SSL certificates, ensuring the site is mobile-friendly, page speed, duplicate content, XML sitemaps, structured data markup, proper use of HTML tags and much, much more...
Plain and simple: an SEO analysis will answer questions such as: Are your web pages ready to be crawled and indexed targeting your business audience? Will your web pages be able rank higher than your competence on search engines like Google and Bing? What do you need to update or change on your web site and pages in order to achieve the expected results?
6. Expected SEO Audit deliverables
As a deliverable of this process, you can expect a detailed listing of findings, describing which ones are aligned with your business objectives and the ones that need to be improved.
Also, a valid estimation of your business goals based on the market niche you are targeting, and a list of suggestions based on what your competence is doing in that particular business niche.
A good SEO Audit analysis is the foundation of all advertising endeavors on the web.
Up to this point, this is what SEO GUIDANCE is all about.
Get a FREE SEO Audit - Just use this contact form:
And that's all folks!
Need help? Don't hesitate and reach out to me!
There are a number of ways we can work together and I look forward to exploring the possibilities with you.
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